Dear Motorcycle Riders,
Within the last few years BMW Motorrad put a lot of effort into repositioning its brand image. New segments were introduced, new models launched, marketing communication was altered and considerable attention was drawn towards motorsports. - What do you think about these actions? Did your personal impression towards BMW Motorrad change? Have you ever heard of BMWs S 1000 RR superbike? Why do you ride a BMW? Why would never ride one?
Whether you a ride a BMW or not – Every piece of input is vital for us!
Why am I asking all these questions? - My name is Hermann Riess and I am currently writing my Master Thesis for the International Marketing Strategy and Communication Department of BMW Motorrad in Munich.
I have developed the following online-questionnaire to gain insights into your perceptions, opinions and overall impressions towards motorcycle manufacturers in general and BMW Motorrad specifically.
Brand Research
I hope you will take the time to complete this questionnaire.
It should take you about 8-10 minutes to complete this survey.
As an incentive 10 BMW Motorrad merchandise items will be raffled.
Yours sincerely
Hermann Riess